Monday, August 23, 2010

Poo On You

I was innocently reading through the Sunday paper yesterday and perusing the coupon inserts when I came upon this:
I'm not sure where to start. See the little dancing bears? I think they are supposed to be Winnie the Pooh and I think they THINK they are getting away with their campaign by being cute. But this is not cute. Those bears dont' even look like Winnie. I have never had a problem using wipes on a baby. What is meant by the "right" side of the wipe? Are you supposed to smear it all over the bears? Or not let it touch the bears? Are people so dumb that they use it and then turn it over to use the other side but get it all over their hands? Seems like you'd do that one time and learn a lesson, right?

And I think the most appalling part is that thumbprint on the bottom right that says LIVE POO FREE. Really???? Is this a truly big problem in this country that I am not aware of? A brown thumbprint is supposed to be alluring, memorable or just cute?

The ad reminds me of an ad to stay away from drugs. Or a suicide helpline. Just a one line, very bland font, in big letters like this is the answer to all of our problems.

This makes me think of an Apprentice (which will return with REAL people this fall, not celebrities and I am just about wetting my pants over this) episode where they tried to come up with a catchy or "cute" but inappropriate ad campaign. At least get the rights to use the real Winnie the Pooh and change it to Keep Pooh On the Right Side and I will be OK with it. Huggies has really gone around the bend and they are cheaping out.

Anyone with me? Anyone able to offer some insight into the mystery of the wipe that has caused this campaign?


  1. What I wonder (i missed it will have to check for the coupon insert) do people really need directions on how to use baby wipes?? I'd be afraid to know what the wrong way of using them would be.

  2. Clearly, I'm past the baby wipe stage...but I never had an issue getting poo on myself when I used them. This ad is definitely all kinds of stupid.

  3. So glad to see I am not alone in wondering what they are thinking with this ad!!! I didn't think you needed a phD in wiping to be able to use one.

  4. Did they steal the Charmin bears from the commercial? I think they did...

  5. OH NO, Ninja might be right! They also have a very inappropriate ad campaign with those bears going to the bathroom in the woods and the father has to take the newspaper and the little one has toilet paper bits on its butt. I didn't know if you used cute bears you could get away with murder in advertising but I guess you can!!


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